The second add that I chose is one of the many hilarious adds from the company Enjoi. This company has a reputation for making very low quality ads, but with humorous connotations that really do a good job of relaying what the company is all about—getting laughs. The particular ad that I chose is of Louie Barletta, a professional skateboarder and photographer who is sponsored by the company Enjoi. The ad reads “louie barletta banned from contest circuit for steroid use.” The humor to this add comes when you learn that Louie is built just like most other skateboarders, skinny and a bit pudgy. Also, to my knowledge, he has never been one to enter the contest circuit. However, Louie has always been a staple figure in the skateboarding community, with his unique style and recognizable fashion sense. The company’s design is always simplistic and the simplicity is a common thread throughout their entire product line. The company typically works with very bright colors, for example I’m pretty sure they were the ones who re-ignited the colored-jeans trend. Anyhow, the company is known for ad campaigns that do not involve a whole lot of elements, but they seem to get along just fine. To me the ad implies that in order to achieve happiness you need to have a sense of humor about life and never take it too seriously. I think this ad is very creative in that (as it is marketed to skateboarders) it plays off of our societies desire to be strong and muscular. Whereas the folks at Enjoi are suggesting that , not only does this not interest them but it is something to mock and ridicule.
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