This full page ad uses a monochromatic color scheme with the different saturations and different values of the color red for the ceiling that's above the skateboarder. I believe that the color scheme of the ceiling is similar to the color way that this model of shoes come in. I'm not sure if you can notice but what this photographer did was he stretched a white cloth over the different skaters that he took shots of and then edited these designs into the ceiling.But being that the shot is captured with a fish-eye lens it gives the image a really disco type, it brings an exciting aesthetic that would have been absent otherwise. I think that the ad is more successful because of the color scheme that this photographer chose.
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