this ad is a wonderful example of Jefkin's three basic principles of advertisement. First, the the product is of immediate interest to the reader. It's a refreshing, cold, wheat ale that is coupled very nicely with a slice of orange. Secondly, the ad is precise, there's not a whole lot going on in this image, just a strait forward presentation of the product. Finally, the ad is concise, the slogan reads, "Artfully Crafted." And this is just the message that i took away from the ad.
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