Ed Templeton designs most of the Toy Machine ads. He has a pretty consistent style which usually incorporates hand-written text. The layout of these ads is always intriguing because his words lead your eye all around the page of the advertisement. On the other hand i can also see how the text would be overwhelming to some and cause some readers to skip over the ad and pay it no attention. Although most folks who are reading through skating mags are generally acquainted with Templeton's style, so i do think his ads are fairly effective throughout the skateboarding community.
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