In this ad the message is quite clear and incredibly relevant to most drivers these days. The designer of the ad has removed the head from the body of the driver as to imply that one cannot "keep their head" per se, and text at the same time. This advertisement seems to be visually successful and i would assume that it is very effective as well, because i know most all of us (myself included) have had close calls on the road as a result of texting and driving and this ad does a very good job of relaying the dangers of such activities.
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