journal seventeen

Ed Templeton designs most of the Toy Machine ads. He has a pretty consistent style which usually incorporates hand-written text. The layout of these ads is always intriguing because his words lead your eye all around the page of the advertisement. On the other hand i can also see how the text would be overwhelming to some and cause some readers to skip over the ad and pay it no attention. Although most folks who are reading through skating mags are generally acquainted with  Templeton's style, so i do think his ads are fairly effective throughout the skateboarding community.

journal twelve

this ad is a wonderful example of Jefkin's three basic principles of advertisement. First, the the product is of immediate interest to the reader. It's a refreshing, cold, wheat ale that is coupled very nicely with a slice of orange. Secondly, the ad is precise, there's not a whole lot going on in this image, just a strait forward presentation of the product. Finally, the ad is concise, the slogan reads, "Artfully Crafted." And this is just the message that i took away from the ad.

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journal sixteen

I found these images at Wooster Collective, a wonderful archive of brilliant street art such as this one. this piece is by an artist named Candy Chang. She turned the side of an abandoned house into a giant chalkboard in order for people to consider what they would like to accomplish before they die. I think her idea was insanely successful. The space she used was abandoned, and i like this because most graffiti artist don't take time to find a location or wall that is not being used or part of a vacant house. Places such as these seem much more appropriate spots to post their work. I don't know if i can really make up a story to go along with this piece because i read the story behind it already. But i can only the imagine that this project was a positive addition to the community that it was painted in. read more! http://candychang.com/before-i-die-in-nola/

journal eleven

Of course, old cigarette ads are notorious for being rich with connotative value. The rustic appearance of this ad relays the notion that purchasing this product will make you more manly. I think the ad is successful because what man doesn't want to look more like a cowboy? The ad is obviously marketing Marlboro cigarettes, but beneath this there is an image that they are proposing could be yours if you use their product.